Patterns of recognition
We have to notice that message of the media have always had /possesed information that man and media are one entity. That kind of information would be cool, iconic, spherically media, because of incorporation into one idea of man, nature, society and culture.
In that case all the rest of the patterns of recognition would have some sort of circlessness, spheressness, we would say and curve no matter they were founded on the effects of mechanical technology, which is linear, or under the effect of organic technology, inclusive, circle and synaesthetic.
Thus, the patterns of recognition of typographic culture, founded on the effect of Gutenberg print, must have that cooler part as well, because the print, no matter being hot itself, have had within its message end cool information-that the media is a part of a man.
It seems to me that the very moment has not been discovered yet. So, in the typographic culture patterns of recognition have been created, unconsciously, only in harmony with visible side of the objective nature of print, and that is specialism, fragmentation, individualization.
Curve is not incorporated, so the typographic patterns of recognition are not enough precise and correct. There is a hidden reality behind them, and that reality would be discovered if the synaesthetic part of print-that the media is a part of man-was appreciated.
Patterns of recognition in mathematics, biology, chemistry, physics…have to have curve and only then they could be good tools to discover reality: chemical, physical, biological, etc.
The medium is physics and chemistry. When the medium is undergoing the change, both physical and chemical reality is undergoing the change. Curve of space-time has been discovered in the phase of the emphasizing of a hot, mechanical media into a cool, collectivistic, organic media. Though, typographic patterns of recognition have had to be in the start curved and spherically, and not only based on the intrinsic values of print-individualization, specialism and fragmentation. They didn’t incalculated cool part of the message of print-that media is a part of man. Had they done it, that patterns would have been more correct and precise.
They discovered only linear, fragmented and segmented reality, analytically distincted and categorized. For example, chemic elements are not discovered precisely ie. their connections between atoms and molecules. They have to carry some dosage of circlesness, not only explosive specialism, fragmentation and individualization. The non-correct patterns of recognition had been constructed.
In the phase of television, patterns of recognition became more cooler and more non-correct. It was, in postmodernism, the action of deconstruction of not good enough constructed typographic patterns of recognition. Why? Because objective nature of television did not allow that and again it was not confessed that the media is a part of man. Objective nature of television and electric technology is not synaesthetic, tactile. Without individualism there is no synaesthesy. And there is no real individualism in the culture of television. Neotribalism is not possible without an individualism. Cool television is only a half-cool, synaesthetic media and there is a weaker specialization of man, society, nature and culture under its influence. Television takes civilization into a nothing, nihilism and disappearances.
Television patterns of recognition are false because that did not confirm that media is a part of man; because they are created upon the effects of fake cool media; because they deconstructed not enough precise constructed typographic patterns of recognition.
When it comes to the Internet, science must also confirm its superindividualistic side, and not only collectivistic.
Science must confirm that media and man are one. If it doesn’t, patterns of recognition will be more and more non-correct.
In that case, human gene is under the deconstruction, and humankind will destroy itself and will face the biological disappearance.
Leonid Zuvic, communicologist
Contact: lznovinereporter@gmail.com
Evan 12:15 pm on November 19, 2009 Permalink |
And that’s Modern Warfare the video game, not discussion around warfare in the modern age, of course.
thePuck 7:57 am on November 28, 2009 Permalink |
I would argue that by opening the methods of communication and making it easier, what we are doing is adding bandwidth to social knowledge. In the past knowledge was held by a privileged few, then with the advent of the printing press that few became much larger. In the same way, knowledge is now in the hands of more and more people. Since there is more bandwidth to use to pass around information, the premium on that bandwidth is much lower, hence the frivolousness of those topics.
Consider: paper was once at such a commodity that books were reused by scraping the ink off the parchment. Only the most necessary messages and information was written down, because the bandwidth for social knowledge (abstractions encoded so people can communicate over time and distance) was at such a premium.
More bandwidth is good. Who is to say what set of information someone else will find useful?
Evan 6:19 pm on December 22, 2009 Permalink |
Good insight – and I agree that more bandwidth is better, and easy communication has reaped many benefits.
But it was not long after the printing press that we saw Yellow Journalism arrive…
Easy media is also more easy to manipulate.
I wonder, what is on the otherside of the pendulum swing? to counteract easy information, there must exist or arise, an even more exclusive source of information that is more valued simply due to it’s scarcity.