Social Media Misinformation, Disinformation, and Just Plain Stupidity

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OMG we’re all gonna die of swine flu!
No, actually, we’re not. In fact, very little will happen at all. So why is it being so blown out of proportion? Think about this…more people die every day from…well, everything, than swine flu. Name it. Even the common cold has a higher body count. More people have died of being blown up in space shuttles than Americans have died of swine flu. Just think about that. Space shuttles. How rare is that? Swine flu is even rarer. So why is everyone freaked out?
I’ll tell you why…because humans are a panicky bunch. Oh, sure, we like to make myths and stories about ourselves being fearless warriors and unstoppable killing machines, but really we are primates who evolved to live in cooperative groups. We did not gain dominance through martial prowess but through our tendency to work in concert and run when outmatched. Those that didn’t run are no longer with us, genetically or actually. When we try to make humans into these mythic creatures, these warriors, it very often breaks them. Post-traumatic stress disorder, emotional disassociation, and periodic depression are common symptoms of broken humans, but of course there are matters of degree; some are not broken but merely bent, and these often make very good soldiers but very poor humans. While this is regrettable, until humans learn a different way to resolve disputes, it is also necessary. Some must give up their humanity so that others may keep their lives.
But the rest of us are a fearful lot. We repeat unlikely things because they scare us rather than because we know them to be true. We spread fear and inspire chaos. And, even worse, we give license to ourselves and each other to act in idiotic and horrendous ways, all because we were afraid.
So enough. Quit it. You are spreading panic and making everyone anxious for no reason. Quit tweeting and retweeting the latest stupid update on swine flu. Stop making Google Maps mashups. Stop posting the latest WHO and CDC figures. Stop. Even if there were a real danger, this chicken-little crap would not be helpful. Save it for the zombie holocaust…I am sure Tom from accounting will get a big giggle out of your last tweets of “OMG ZOMBIES WDFFBKW” as he chomps your brains.
And on that note…celebrities aren’t celebrities here, so quit letting the media lead you by the nose.
That’s right, I’m talking about Oprah and Ashton and whoever else wants to ply their dirty little trade here. They don’t get it, and most likely never will. Narcissists don’t do well in social media because they give nothing back. Look at the so-called celebrities’ profiles…look at the ratio. Look at how much they interact. Ashton at least seems to make an attempt…most of the “celebrities” seem to think that Twitter is just another place for them to play “look at me!”.
The real celebrities of our ranks are those who interact, who have ideas, and who actually do things. Robert Scoble, Howard Rheingold, Tara Hunt, Leo Laporte, Chris Brogan, Brian Solis…we all know the names. The people (and many more, some of them I am lucky enough to know personally) are the real celebrities of social media. And I know some of you are groaning about me listing all these A-listers and crowing about “internet fame” like it’s “real” fame, but hear me out: I don’t know what “real” or “unreal” fame is. All fame seems to be an abstraction; we made up the concept and apply it as a social construct. And on the basis of this construct I say that “internet famous” (I am talking about the Jason Calacanis kind of web famous, not the Numa Numa guy kind, in case you are confused) is more “real”, or at least handed out for better reasons and according to values I am more in agreement with, than the fame dished out by Hollywood, TV, and the music industries. I like our kind of fame…it comes because a person is smart, cool, funny…not because an executive someone decided to promote them and turn them into a cash cow. I will take the Gillmor Gang over The View any day.
And for my final trick, I will also rant about #amazonfail.
What the hell is wrong with us? Do we so enjoy schadenfreude that we will leap to offense just on suspicion? I was just as guilty in this one…I jumped up on the issue when it first surfaced in the stream and posted, tweeted, and argued as I usually do about anything remotely related to gay rights. And we were wrong. While Amazon dealt with it horribly and I am still unsure as to whether it was a hack (as was claimed on livejournal) or an honest error on their side, we allowed our collective righteous indignation to flow out and attack with no real information.
Why care?
Well, I am a bit shocked at how easily we are all directed. We make a huge noise about how we have taken control of the conversation, but we are really just spinning in circles. If some of our pet theories are true and there is a collective intelligence going on in social media, then this intelligence has just woken up, is barely sentient, and reacts like an anxious teenager: eager to embrace every fad, governed and led around by emotional reactions, and unsure of its own place. If we are to take advantage of this new world, then our “smart mob” needs to get a lot smarter.
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I don't think anyone should be surprised the the social web is no smarter than the masses it'd made up of. By the logic above, which I agree makes sense, Web 2.0 should be akin to us rushing through the trees shouting alerts calls to each other (tweets?) and picking knats out of our hair.
Not that this is a problem. Clearly our Social mind is infantile and can be reduced to some our core emotions: fear, desire for sex, desire for communication, desire for recognition. But there is also this push to grow and mature.
Even the borg need a queen.